Alejandro Bedoya
Product DesignerBrand · Product · SystemsLima · remote worldwide
I start from the system, not the screen. Seven years in: from graphic design into digital, then product. I move problems from a vague need to a solution a team can build, keep design systems coherent as teams scale, and make the reasoning behind each decision explicit.
The Branded AgencyLead DesignerDesign direction on brand and web across B2B and B2C; built the internal design system, now the team standard.2024–now
Rimac Seguros · via Multiplica TalentUI DesignerInterfaces across Rimac's insurance products; foundations of the Estar Bien design system.2022–23
Sed EstudioGraphic DesignerBrand identities and responsive sites for real-estate and tech-startup clients.2019–22
Master's · UX/UI DesignSHIFTA by ELISAVA2026
BA · Graphic DesignUPC · Lima2014–20
Postgrad · Digital MarketingGreystone College · Canada2022–24
Specialization · Strategic MarketingPacífico Business School2021
EyecartBrand · Website2025
Glass LewisBrand · UI2025
Estar BienPlatform UI Design2022–23
ContratapaMaster's Thesis · UX2026
ArkhaiBrand · AI2024
ParenBrand · Identity2024
InfluryBrand2025
Ecom North SummitBrand · Event2024
LN AccountingBrand · Web2024
DeitaxBrand · Identity2020
SensoreaBrand · Naming2021
ArkabiaBrand · Identity2020
Design systemsTokens · components · governance
Product / UXFlows · IA · interaction
BrandIdentity · naming · art direction
Figma · Adobe · Canva · AI (Claude, Magnific)
Spanish (native) · English (professional)
alejandrobedoya2@gmail.com
arbmq.com
linkedin.com/in/alejandro-bedoya